What’s the plan Stan?
30th September 2017
After many years of experience, we are confident in saying that having a clear plan in place can be hugely supportive in achieving goals. We have noticed over the years that business owners often start a business and focus on getting as many clients as possible without having a very clear plan in place.
Understand your goals
The first step to putting the plan in place is understanding where you want to get to. There might be very real, necessary, make or break immediate short-term goals you need to achieve to be able to have the ‘luxury’ of being self-employed. Whilst one needs to focus on those and make them happen, it’s important to know what you want in the long-term too so that you can attract the type of customer you’d like to work with and provide the desired customer journey.
Capturing the plan
Articulating your thoughts and dreams onto paper together with a plan as to how to get there is a key factor in sustained success. Write it down or digitally capture it rather than letting the ideas just float around in your head. If you’d find a framework to work within useful, our new book, Seven Pillars of a Painless Practice, might be what you’re looking for.
Using the plan
Putting a plan in place is a great start. Now to not let it gather dust! Using the plan along the way can be really useful to keep yourself motivated and encouraged by progress made. Getting into a habit of making time to review the plan on a regular basis will give you confidence that you’re going in the right direction or give you the ability to alter direction sooner than you might have.
Keep flex in your diary
I was speaking with a client this week and we were talking about balancing working in the business and working on the business. If you do the ‘technical’ part of your business, whilst it’s great to have a full diary and being able to help so many people, there is a danger of customer care slipping if your diary is too busy and you rush from customer to customer.
Connect with your passion
If you’re not passionate about what you do perhaps you’re in the wrong business. Most of us spend a large chunk of time ‘working’. One of my new clients jokingly said he has come to realise that being a small business owner is great – it gives him the autonomy he always desired (and then he said ‘I get to choose which 60 hours of the week I work’ And hence becoming a client to redress the balance!) One of the key goals in business is to increase the bottom line BUT if that’s the only reason you’re doing it and that is what is driving, motivation will soon wear thin. Our passion is to see every business owner enjoying their work and achieving their vision, what’s yours?
We hope that some of the ideas above have given you some food for thought and will help you to enjoy your work and achieve your vision. We have specialized in helping business owners for over 10 years now. Do get in touch and find out how we can help you.